Must-have photos
- Front exterior so customers recognize the building.
- Dining room or counter area so visitors understand the style.
- Best-selling dishes with clean lighting.
- Menu board or menu close-up if helpful.
- Takeout packaging if takeout is important.
- Team or owner photo if it fits the brand.
Helpful marketing photos
- Catering trays or party platters.
- Private event setup.
- Outdoor seating.
- Family meal bundle.
- Seasonal special.
- Local landmark or neighborhood context near the restaurant.
Photo rules
- Use real current photos when possible.
- Keep food clean, bright, and easy to recognize.
- Remove blurry or outdated photos.
- Do not make the restaurant look different from the real visit.
- Add short photo descriptions on website pages when useful.
Simple rule
If the photo would not make a hungry customer more confident, replace it.
Open growth checklist