Above the fold
- Clear restaurant name and type of food.
- City or neighborhood shown early.
- Easy buttons for menu, call, directions, reservations, or ordering.
- One strong food or dining photo that matches the real restaurant.
Mobile basics
- Phone number is tap-to-call.
- Address opens in maps.
- Menu is readable without a tiny PDF struggle.
- Buttons are large enough for thumbs.
- Pages load quickly on a normal phone connection.
Trust basics
- Real photos, not only generic stock images.
- Current hours and holiday notes.
- Clear allergy and ingredient caution language where needed.
- Links to reviews, social pages, or Google profile.
- Plain-language descriptions that sound like the restaurant, not a robot.
Conversion basics
- Tell visitors what to do next: call, reserve, order, visit, or ask about catering.
- Highlight best sellers and signature items.
- Use simple event or private-party language if that is a profit area.
- Make slow-night specials clear without sounding desperate.
Good website test
Hand your phone to someone who has never visited your restaurant. If they cannot find the menu, hours, location, and best next step in under one minute, the website needs cleanup.
Open growth checklist