Profile basics
- Correct restaurant name, address, phone number, website, and menu link.
- Current regular hours and holiday hours.
- Correct cuisine categories and services.
- Clear links for reservations, online ordering, delivery, or catering if those are offered.
Photos customers need
- Exterior photo so people recognize the location.
- Dining room photo so people understand the vibe.
- Food photos that match what is actually served.
- Menu photo or link if the website menu is hard to find.
- Updated seasonal or special-event photos when useful.
Review response rhythm
- Thank happy customers in a short, human way.
- Answer complaints calmly and avoid public arguments.
- Invite serious issues to continue privately by phone or email.
- Do not promise refunds, discounts, or outcomes unless the owner approves.
Common mistakes to fix
- Old hours after holidays or seasonal schedule changes.
- Menu links that go to a broken page or unreadable PDF.
- Photos that make the restaurant look closed, dark, or outdated.
- Unanswered reviews that make customers wonder if the owner is paying attention.
Keep it simple
This checklist does not guarantee search rankings. It helps restaurant owners make the basic customer answers clearer and more trustworthy.
See review response templates